Basics of Search Engine Optimization
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Basics Of Search Engine Optimization (SEO)

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Academy of Management & Science (AMS)
House # 89/E, Road # 13/C, Block # E, Banani, Dhaka 1213, Bangladesh
Telephone: +880 (2) 9891190, +880 (2) 8836875, Cell No: (88) 01680878839, (88) 01193070284

Resource Person

Md. Tanveer Rahman is a SEO Specialist of Blueliner Marketing LLC. Even in this new field, especially in Bangladesh, he has extensive experience in Internet marketing since 2007, especially in SEO coding, SEO for Joomla, e-commerce sites, WordPress Coding & SEO, SEO based PHP Coding, Magento, Drupal, Alternative Link Building, Blog Marketing, PPC campaigns & Adwords, etc.

Tanveer comes to Blueliner from Grameen Solutions, one of the prominent IT companies in Bangladesh. He worked there as an Internet Marketing Associate and handled a broad spectrum of clients that ranged from an online diamond products company, laser cutting company, used car consulting company, health organizations, non-profit microfinance organization, and more.

Tanveer started his career as an Executive Officer in the IT Business Development team for Color Experts International, a US based Graphic design company. He promoted company




PowerPoint Presentation, Interactive Lecture, Case Study, Classroom exercise, Question and Answer session & Project.


Basics Of Search Engine Optimization (SEO)

Course Code:



This is a basic & primary course of SEO and Data Entry. Individuals who are already working in the marketplaces and have completed a few projects with successful bidding, this course is not for them. This course has been professionally designed only for the fresher and the newbie’s. Individuals who think their academic and English level experience is a bit good to some extent, who are familiar with internet and email, they will surely nd this training fruitful and handy. Participants will have a clear idea about SEO and Data Entry works and their concept about the Freelance Outsourcing Industry will be pure crystal clear. Therefore, only hard working and real candidates are welcome to join this course.


Academic: SSC or Equivalent Certificate Technical Skill: Internet use


Duration: 40 Hours

Course Details:

Basic Knowledge for SEO

  • What is Google
  • How Google Works
  • How People Use Search Engines
  • Search engine result page
  • Search Engine Ranking Factors
  • What is Page Rank
  • Google Algorithm Updates
  • Whitehat and Blackhat SEO
  • Competition Analysis

SEO Tools

  • Internet Business Promoter (IBP)
  • SEO Power Suite (Rank Tracker, Link Assistant, SEO Spy Glass, Web Site Auditor)
  • Xenu's Link Sleuth
  • Power Article Rewriter

Keyword Research and Analysis

  • What is Keywords
  • Why Keywords
  • SEO Keyword Research
  • Domain selection
  • Multilingual Keyword Research Optimize Site for Search Engine

Optimize Site for Search Engine 

  • Create checklist foe SEO
  • Site Architecture Review and Page Idea Generation
  • XML Sitemap Generation and Optimization
  • Old/Dead/Broken Link Analysis
  • Redirect old and broken links
  • Search Engine Friendly (SEF) URL Setup and Optimization
  • Basic HTML tag
  • Web Analytics Code Install, Testing, and Optimization
  • Webmaster tools setup for Google, Yahoo, Bing
  • Meta SEO Strategy (Page Title, Keywords, Description)
  • Footer Link Recommendations & Optimization
  • HTML Sitemap Optimization
  • Image Optimization
  • Site navigation Optimization
  • Anchor text Optimization
  • Place Headings (H1, H2, H3)
  • Onpage Optimization Process (practical session with Web CEO)
  • W3C Validation and cleaning
  • Breadcrumbs Optimization
  • Onpage CSS Optimization
  • Onpage Javascript (JS file) Optimization
  • Site Speed Optimization
  • Understanding Authority
  • Website Structure and Link Architecture
  • Content Siloing
  • Dealing with Onsite Duplicate Contents
  • Social Media Optimization

Content Development for SEO

  • Topic Idea Generation and Planning
  • Content Writing Ideas
  • Making Contents Search Engine Friendly
  • Keyword related content
  • Meta Content
  • Dealing with Onpage Duplicate Contents

Link Building

  • Free Link Building Strategies
  • Paid Link Building Strategies
  • Collecting Relevant Free & Paid Link Building Directories
  • Developing Unique Snippet Content (
  • Article Account Creation
  • Press Release Account Creation
  • Social Media Link Building
  • Bookmarking (dofollow)

Monitoring SEO Performance

  • Web Analytics Monitoring
  • Google Webmaster tools Monitoring
  • Link Building Monitoring
  • Keyword Rank Monitoring
  • Client Reporting

Professional career

  • What you can do with SEO Skills and what is the future?
  • How to Earn with SEO?
  • What to do as a freelancer?

Training Calendar

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AMS Campus Facilities

  • Two Air conditioned seminar halls with projector & audio system [Maximum Capacity up to 50 persons] including video recording capacity.
  • Two different PC Labs (Air conditioned)
  • Centralized server
  • Internet / WIFI facilities
  • Practice facilities in LABS
  • Online Exam Centre
  • Cafeteria & Own cook facility
  • Large lobby with natural surroundings
  • Huge Parking Space
  • Waiting Lounge
  • Distance education facilities
  • Printer, Scanner etc logistics facilities
  • Special Guest Room
  • Registration Booth Arrangement Space
  • 3 Star Accommodation arrangements for foreign guests on demand in walking distance from the center.
    ………and many more

Contact AMS

Academy of Management & Science (AMS)
House #450, Road # 31, New DOHS,Mohakhali, Dhaka-1206, Bangladesh
Cell No: (88) 01616004108
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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